Elevate Your Remote-First Digital Marketing Game
If you want your brand and business to appear online and get results, then you need a good digital marketer.
The importance of digital marketing or online marketing teams has skyrocketed as Australians move more of their everyday activities online. Having the right team to capture the opportunities in this digital age is a must for both companies and candidates.
Our Digital Marketing team is dedicated to finding people who can bring products to life and create seamless customer experiences. We source across this niche, from expert SEO, PPC, Social, and CRO to product managers and digital account managers that ensure your digital marketing plan comes together and helps grow your business.
Digital Marketing Jobs
We work with businesses from startups to enterprise businesses to hire across all experiences levels in roles including:
✅ Digital Account Manager
✅ Digital Producer
✅ Visual Designer
✅ Digital Designer
✅ UI Designer
✅ UX Designer
✅ UX Architect
✅ Product Designer
✅ Social Media Manager
✅ Internal Communications
✅ Communications Advisor
✅ Communications Manager
✅ Marketing Coordinator
✅ Digital Marketing Specialist
✅ Marketing Manager
✅ Marketing Director
✅ Head of Marketing
Confused about which role should be your next hire, or how you can grow into a niche using digital marketing? Talk to our team today, we’d be happy to help you find the right fit.
Digital marketing is the process of promoting a product or service through digital channels, such as search engines, social media, email, and websites.
It is a way for businesses to reach their target audience through the use of technology and has become increasingly important as more and more people use the internet to search for products and services.
Digital marketing is a broad term that encompasses various techniques and strategies. Here are some of the most popular forms of digital marketing and the role they play in the success of a brand and business.
Search Engine Optimisation (SEO)
This is the process of optimising a website or page to rank higher in search engine results pages (SERPs). This can be done through the use of keywords, meta tags, and other techniques.
An SEO’s job is to help you get to the top positions of Google and Bing in the most strategic way.
Pay-Per-Click (PPC) Advertising
PPC advertising is a form of advertising where businesses pay for each click on their ad. This can be done through platforms such as Google AdWords and Bing Ads.
The PPC Consultant’s job is to create the keyword strategy, write ads, build the campaigns, and optimise the campaign. So your brand or business gets more leads and/or gets more sales.
Social Media Marketing and Advertising
Social Media Marketing is the process of promoting a product or service through social media platforms such as Facebook, Twitter, Tik Tok, and Instagram. This can be done through creating and sharing content, as well as paid advertising.
There are usually two types of social media professionals:
Organic Social Professionals
Organic Social Professionals look after the day-to-day posting of the brand or business’s content on social media pages
Community Managers respond to messages and comments from the ‘community’ audience.
Paid Social or Performance Managers
Paid Social (Performance Managers) create Facebook, Instagram, or Linkedin ads and they also optimise them to deliver the best results.
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Content Marketing is the process of creating and sharing valuable content, such as blog posts, videos, and infographics, to attract and engage an audience. The goal of content marketing is to drive profitable customer action.
Email Marketing is the process of sending promotional messages to a list of email subscribers. This can be done through the use of newsletters, promotional emails, and other types of messaging.
Influencer Marketing is a form of digital marketing where businesses partner with influential people in their industry to promote their products or services. This can be done through sponsored posts, product reviews, and other forms of content.
The Granular Targeting of Digital Marketing
One of the main benefits of digital marketing is its ability to target specific audiences. For example, businesses can use digital marketing to reach customers based on their location, age, interests, and other demographics. This allows businesses to be more efficient with their marketing spend, as they are only reaching people who are likely to be interested in their product or service.
Digital marketing also allows for real-time tracking and measurement of campaigns, which is another important benefit.
Data-Driven Digital Marketing
Businesses can track how many people are visiting their website, how long they are staying, and what pages they are visiting. This information can be used to optimise campaigns and improve their performance.
Digital Marketing is In Your Devices
Digital marketing is the process of promoting a product or service through digital channels and is becoming increasingly important as more and more people use the internet to search for products and services.
Digital marketing encompasses various techniques and strategies such as SEO, PPC, Social Media Marketing, Content Marketing, Email Marketing, and Influencer Marketing and allows for targeting specific audiences and real-time tracking and measurement of campaigns.
Digital Marketing spearheads the Remote-First and Hybrid Work Arrangements
Digital marketing has been rapidly evolving to adapt to the changing landscape of work. With advancements in technology and the growing popularity of remote and hybrid work models, digital marketing has followed suit.
Technology Drove Digital Marketing to Go Remote
One of the main drivers of this shift is the widespread use of technology and the internet. With more and more people accessing the internet through mobile devices, businesses need to be able to reach their target audience through digital channels. This has led to an increase in digital marketing strategies such as search engine optimisation, pay-per-click advertising, and social media marketing.
Have You Heard of the Digital Nomad and the Gig Economy That Drives Them?
Another factor that has led to the shift towards remote and hybrid work models in digital marketing is the rise of the gig economy.
Many businesses are now outsourcing their digital marketing needs to freelancers and agencies, who can work remotely. This allows businesses to access a wider pool of talent and expertise, while also reducing costs associated with maintaining a physical office.
Remote and hybrid work models also offer flexibility for both businesses and employees.
Digital Marketing Tools Are Online
Digital marketers can work from anywhere, at any time, allowing them to better balance their work and personal lives.
This can lead to increased productivity and job satisfaction for employees, which in turn can lead to better results for the businesses.
The shift towards remote and hybrid work models in digital marketing has also led to an increase in the use of project management tools and collaboration software.
These tools allow remote teams to stay organised, communicate effectively, and share files and information easily. This has made it easier for businesses to manage remote teams and ensure that projects are completed on time and to a high standard.
Want to know more about business and the remote-first market? Check out the RemoteTechPodcast.